Met Life Insurance Company: Popular and DependableMet Life Insurance Company, formally known as the Metropolitan Life Insurance Company, is a well-known insurance company with a long and impressive history. While it was formally founded in the year 1868, the company has roots stretching back to 1863, when a group of businessmen from New York put up about US$100,000 to start the National Union Life and Limb Insurance Company. The newly-formed company insured American Civil War soldiers against wartime wounds and sickness. While the company did well in its first year, it slowly fell into decline in the years following. On March 24, 1868, the company reorganized into a life insurance company, and changed its name into its present form. A decade later, faced with poor prospects in the life insurance industry, Met Life began selling insurance to industrial workers, in imitation of the successful British practice. By importing English agents, the Met Life Insurance Company was soon able to gain market share in an area of insurance that most companies ignored. The Ever Popular and Dependable Met Life Insurance CompanyThe Met Life Insurance Company, for many years a mutual organization, finally went public in the year 2000. The company’s stock is now traded in the New York Stock Exchange (NYSE). The Met Life Insurance Company is the largest life insurance company in the United States. In the Forbes list of the Top 2000 Largest Public Companies in the World, Met Life Insurance Company is ranked number 60. The mascot for Met Life Insurance Company is none other the famous beagle of comic book lore – Snoopy. For more than two decades, Met Life has utilized the Peanuts comic Strip for advertising purposes. The company's current advertising is centered around the slogan, "Guarantees for the If in life." Some memorable advertising lines include "Have you Met Life today?" and "Get Met, it pays." Today, almost a hundred forty years since its inception, the Met Life Insurance Company is still insuring the lives of people far and wide. Its long history, financial strength, and memorable advertising efforts all contribute to its popularity and success. |
|